Friday, October 11, 2019

Why inclusivity involves truly addressing disability


Wunderman Thompson's Christina Mallon writes about her frustration that brands are still ignoring the needs of people with disabilities. "I've seen brands that feature people with disabilities in their ads, even though their products are not accessible for people with disabilities," she writes, adding, "Every touch point along the customer journey should be inclusive."
Campaign US (tiered subscription model)

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