Friday, August 7, 2009

Marketing to Individuals w/ Disabilities

What's the third largest market segment in the United States? The answer might surprise you.
It's not a particular ethnicity, gender or age group. It's people with disabilities. The size of this population—54 million strong—surpasses Hispanics, African Americans & Asian Americans, as well as Generation X & teens. Add in their families, friends & associates, & you get a trillion dollars in purchasing power.

Read more in the May issue of , Business Sense, at: http://www.dol.gov/odep/

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