Make it Stick Campaign

The “Make It Stick” Campaign is a social marketing effort to bring to
life A New Day for Learning, by showing what is working to advance expanded
& out of school time learning opportunities. The Campaign’s message is
that everyone plays a role in providing high-quality learning opportunities
to children and youth, as young learners, parents, teachers, business
leaders, members of the community, & elected officials. The Campaign uses
blogs, online videos, case studies, & other media, to equip advocates
with messaging techniques, research, &outreach tools to make the case
for the need of expanded and out-of-school time learning opportunities.
http://www.makeitstick.org/